The gloves are on.
No, I didn’t mix up my metaphors. We’re gearing up to enter the ring. No more bare-knuckle boxing in the back alley. Sure, it’s fun and it gives you a sense of adventure and makes you feel tough. But when you operate outside of the mainstream where only a few people know about you, when you win you still don’t win all that big no matter how much of a beating you took. The big money is in the ring in front of the cameras with a stadium of people yelling for you to win and lose.
We’ve spent our first year in the back alley testing our grit and cutting our teeth. We’ve come out on top. Our clients like us. They refer us. We’re good, and we like doing it. But we’re still in the back alley. We’re working on moving out, meaning lots of meetings and lots of paperwork. A lot of unsexy little tasks that seem like encumbrances, but those are the things that let you get into the big ring.