What is “Brainroot”?
After a few months, the duo moved their operations to midtown and, in February of 2009, incorporated the limited liability company of Brainroot Light and Sound. In truth, they had no real idea what that meant. But, while they were unpracticed at being businessmen, they continued to be solid video guys and Brainroot continued in brisk business. They valued creativity, community, and provision. Over the following year, they learned the painful lesson that many business-owners are forced to learn – that the busy-work a business forces on you can be burdensome.
Mid-2010, Paul David left in order to devote the energies that were being forced into the busy-work back to purely creative endeavors – the majority of which can be seen at Iowa Film Makers. Shortly after, Judge Simpson came onto the Brainroot roster in order to help fill the workforce gap.