The Video Tree
Why is YouTube so successful? Because there is always another video to click on. There is a body of readily available content.
A Video Tree is nothing more than a system for organizing your video content. Unlike YouTube, we don’t want your visitors getting lost in the videos. We want them being guided right to the desired end-action of Contact, Buy, or Donate.
For example, say you’re a company with three different products. You’d start with an Intro Video on your home page. Then, beneath that, you’d put three additional videos – one for each product. Depending on how detailed you want to be, you could go down another level. The important thing is that you begin directing them to the Contact Us page once you’re a level down because, if they made it past the Home Page, they must at least be interested.
So that’s our idea of a Video Tree: organized, intelligent web video.